Why I ❤ Livebooks

In just the last six years or so, websites have become a photographers main selling tool, even more so than an actual portfolio. Much easier to access for potential clients, it is a crucial promotional tool for any commercial artist. I started with livebooks four years ago and consider it one of the best business decisions I have ever made. On my previous site (screen shot below) I had worked with the very talented Jen Funk Segrest of Very Big Design. Her love for retro really appealed to me but in retrospect I think the design was a little too specific and more important I was reliant on her to do any updates.
This is key to whatever you do in setting up your site, you must be able to update it easily yourself. I had grown frustrated that I could not do this and began looking for an alternative. I even made a dismal attempt to learn flash. Then I heard about livebooks. Geared to my industry, this is simple service that allows you to set up your site yourself using their very user friendly edit suite. I was impressed with the clean, simple navigation which I think helps put the emphasis where it should be, on the work. You can also personalize the look of your site with different design options and packages. Some have criticized them for a "cookie cutter" look but I really do not care. It is the work that is the star and the ease of use for clients makes sure that is what they see.
The edit suite which allows you to just drag and drop! I also like that I paid one flat fee and now own my site, sure it was a lot but seriously it paid for itself in the first month. Since, I have only had to pay the yearly server fee and for a few upgrades. I have even gotten money back for referrals, so feel free to use my name! I have also found their customer service to be excellent, they have quickly addressed any issues that have come up. I spent the morning updating my site and every time do, I am reminded how grateful I am I found this company.

A Few Other Website Tips
1) Location: I am amazed at how many people do not say where they are on their sites. Many clients search by location and an area code is not enough.
2) Contact info: Speaking of area codes, be sure to include a phone number, some clients are in a hurry and do not want to rely on just email for contact.
3) Music, Yes or No?: No.
4) Research: Do look at a lot of other sites, especially in your local and genre.
5) Designer: Working with a designer for branding is a great idea, keeping a consistent logo or look is key to becoming memorable.

all photos & content © Lara Rossignol

Comments

[Katherine]

That's such a cool little tool. Thanks for sharing!

xoxo