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Thursday
May162013

Upside Down & Backwards

In another incarnation I might have been a printer, so strong is my love for type, fonts and the magic they make when a little ink is applied. I was lucky enough to be invited to attend a special lecture hosted by the So Cal chapter of the National Museum of Women in the Art's. Our speaker was Gloria Kondrup, a renowned printer & the director of the Archetype Press program at Art Center College of Design.

 

  The entire department, with literally tons of equipment was moved to the new South Campus, where it has thrived after nearly being eliminated all together. Gloria along with legions of students were instrumental in helping to save the department when some thought it antiquated and unnecessary in this digital age. In the last few years the art of letterpress has made a huge revival and Art Center's program now shines as one of the few colleges that still offers a full & authentic program.

 

 Printing requires a unique ability to think differently. Not only do you need to envision negative space but you need to develope the ability to see "upside down & backwards." As this is how a typesetter lays out their work. Check out The Beauty of Letterpress website, it's a  great resource if you're interested in learning more & for finding local printers & classes. 

 

The Art Center program also offers some extension courses and can arrange workshops & tours. Email them at archetype@artcenter.edu for information.



all photos & content © Lara Rossignol

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Reader Comments (5)

gorgeous photos Lara.
May 16, 2013 | Unregistered CommenterPamela
Love this story! I am a big fan of the old style press printing and you images of this tour are (as always) amazing.
May 16, 2013 | Unregistered CommenterApril Mann
I would love to learn how to do this! Great post, I just love your blog!
May 16, 2013 | Unregistered CommenterHannah
I have always wanted to learn how to do this! I had my wedding invites done in letterpress. So beautiful!
There is a famous printer in Nashville I have always wanted to visit, Hatch Show Print. Amazing stuff!
May 16, 2013 | Unregistered CommenterTanya Libb
Thank you for posting this Lara. It was my pleasure to have your group at Archetype Press. If anyone wishes to contact me please use gkondrup@artcenter.edu, not the archetype email. Gloria Kondrup
May 17, 2013 | Unregistered CommenterG. Kondrup

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